Little Mix star Leigh-Anne Pinnock says she “doesn’t care” if she loses fans by talking about black rights.
“This is something you can’t ignore, this is something you can’t be quiet about,” she told ITV’s This Morning.
The singer was talking after a video about her personal experiences of racism went viral over the weekend.
“Some people that have posted [similar videos] have lost a lot of fans,” she said. “I think it’s disgusting – but it just proves what we’re saying.”
The star’s Instagram video went up on Saturday as people around the US and the UK protested against the death of George Floyd.
Pinnock, whose parents are mixed race, said she had “the biggest awakening of my life” when filming the video for Little Mix’s 2012 single Wings.
On the set, black director and choreographer Frank Gatson told her: “You’re the black girl. You have to work 10 times harder.”
She said: “Never in my life had someone told me I would need to work harder because of my race.” Later, the words rang true.
“My reality was feeling lonely while touring to predominately white countries where I sing to fans who don’t see me, don’t hear me, don’t cheer me on,” Pinnock said, holding back tears.
“My reality is constantly feeling like I have to work 10 times harder and longer to make my case in the group, because my talent alone isn’t enough.”
She concluded the video by encouraging others to discuss their experiences of racism, in the hope of raising awareness and change.
Speaking on This Morning on Tuesday, the star said her experiences had often been downplayed by the predominantly white team who work with Little Mix.
“People would say to me, ‘It’s in your head. Of course people love you, what do you mean?'”
That led to a sense of “misplacement” and “feeling not like I really belonged”.
However, she said she had been encouraged by the global response to Mr Floyd’s death, and how that had opened up the conversation about race.
“I don’t care if I lose fans,” she said. “Now the whole world is speaking about it and hopefully there is going to be a change. I feel hopeful.”