New ‘A Court of Thorns and Roses’ Funko Figures Launch at Target

Funko is expanding its “A Court of Thorns and Roses” collectible lineup with a new wave of Pop! figures based on Sarah J. Maas’s fantasy novels, according to Variety. The release includes the debut of characters Cassian, Azriel, Morrigan and Amren, adding four names to the franchise’s figure collection.

The figures are available at Target stores and online beginning Nov. 4, Variety reported. Its headline identifies new sets associated with both “A Court of Thorns and Roses” and “A Court of Mist and Fury,” bringing the book franchise back into the spotlight through a retail merchandise launch.

The four character debuts are the clearest addition described in the supplied report. For readers who collect figures tied to the novels, the release broadens the available character lineup rather than simply announcing another wave without identifying who will join it. The excerpt does not detail how those characters are grouped into individual products or sets.

Alongside the launch, Variety reports that “ACOTAR,” the shorthand for “A Court of Thorns and Roses,” is Funko’s top intellectual property among first-time customers. That distinction concerns customers new to Funko, rather than an overall ranking across everyone who buys its products. The supplied material does not give the underlying figures or the period covered by the comparison.

That customer distinction makes the release more than a routine update for existing collectors. It suggests the book property is serving as an entry point to Funko purchases, although the available information does not establish how many buyers it has attracted. Nor does it show whether those customers subsequently purchase figures from other franchises.

The novels provide the common thread between the new characters and the customer-ranking claim. Variety describes Maas’s fantasy franchise as immensely popular, and the merchandise gives readers another way to engage with its cast outside the books. The excerpt provides no book-sales totals or collectible-sales figures with which to quantify that connection.

Several practical details remain unspecified in the source material provided, including prices, the number of products in the wave and whether availability differs between stores and the website. It also does not establish that the Target release is exclusive to the retailer. Those limits leave the announcement clearer on the featured characters and launch channel than on the full purchasing options.

For now, the immediate development is the Nov. 4 Target rollout and the addition of Cassian, Azriel, Morrigan and Amren to the figure lineup. Whether the new wave extends the franchise’s reported strength among first-time Funko customers remains to be seen; the supplied report offers no forecast or announcement of a subsequent release.