Wyndham Signs Deal for First Ramada Encore in Uttarakhand

Wyndham Hotels & Resorts has finalized a new franchise agreement with Zodiac UK Hospitality LLP to develop a Ramada Encore hotel in Dehradun. The project marks the official entry of the Ramada Encore brand into the northern Indian state of Uttarakhand. The planned hotel aims to address a growing demand for branded midscale accommodations in the regional capital.

The upcoming property will feature 50 contemporary guest rooms situated along the Haridwar Bypass Road in Dehradun. Designed to accommodate both business travelers and vacationers, the hotel plans call for an all-day dining restaurant, versatile meeting rooms, and a fully equipped fitness center. On-site facilities will focus on delivering efficient services and practical modern comforts.

The Haridwar Bypass Road has developed into a critical economic and transit corridor for Uttarakhand, connecting Dehradun with major transportation networks. Its location provides seamless access for motorists traveling toward Rishikesh, Haridwar, and the wider Garhwal Himalayas. The property will also serve regional commerce centered around government offices, institutional campuses, and local industrial zones.

Project stakeholders anticipate drawing a diverse guest demographic spanning corporate travelers, pilgrimage groups, and holidaymakers. Dehradun serves as the primary base for visitors heading uphill to the popular resort town of Mussoorie, as well as devotees embarking on the high-altitude Char Dham circuit. The new hotel is positioned to capture both transit stays and extended weekend trips from nearby metropolitan regions.

The development aligns with Wyndham's broader strategic push across tier-two and tier-three markets throughout the Indian subcontinent. Global hospitality chains have increasingly accelerated expansion outside primary metropolitan cities, targeting regional hubs that exhibit strong domestic travel volume but face an undersupply of internationally branded lodgings.

For Zodiac UK Hospitality LLP, the franchise agreement provides access to Wyndham's global distribution platform, marketing scale, and Wyndham Rewards loyalty program. By aligning with an established hospitality conglomerate, the development team gains operational standards and broad commercial reach designed to attract domestic corporate accounts and international travelers.

Uttarakhand has witnessed steady public investment in infrastructure over the past decade, including highway widenings, railway enhancements, and expanded regional airport facilities. Shorter travel times from the National Capital Region have fueled a sustained surge in weekend getaways and small-scale corporate retreats. These logistical improvements have created favorable conditions for branded hospitality investments across the Doon Valley.

The midscale lodging sector in India continues to demonstrate strong resilience and growth, driven by rising disposable incomes and frequent domestic holidays. Hotel operators increasingly favor mid-market formats that deliver high-quality essentials while maintaining manageable operating costs. The Ramada Encore format focuses on contemporary design and streamlined service to serve this growing demographic.

The new Dehradun hotel is currently slated to open its doors to guests in the second quarter of 2028. Following its completion, the property will join Wyndham's expanding footprint across South Asia, adding a new strategic outpost to the company's network of pilgrimage and leisure destination hotels.