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Fox News Posts Decade’s Biggest Pre-Election October Drop, Still Leads Rivals

Fox News recorded its largest pre-election October ratings decline in a decade, according to The Hollywood Reporter, but retained a substantial audience lead over MS NOW and CNN.

2 min readvia The Hollywood Reporter

Fox News suffered its largest pre-election October ratings decline in the past decade, according to The Hollywood Reporter, while maintaining a wide lead over MS NOW and CNN. The result puts the network’s audience losses alongside its continued strength relative to its closest cable news competitors.

The distinction matters because audience direction and competitive position measure different things. A network can lose viewers against a historical benchmark without surrendering first place, and the available October figures show Fox still attracting substantially more viewers than either rival individually.

Separate October ratings coverage from Barrett Media put Fox News at 1.7 million primetime viewers, compared with 925,000 for MS NOW and 598,000 for CNN. Those figures place Fox ahead of the two competitors combined, despite the decline highlighted by The Hollywood Reporter.

The same report showed Fox leading across the full day, averaging 1.1 million viewers. MS NOW averaged 588,000 and CNN drew 402,000, giving Fox another clear advantage beyond its evening schedule. That broader measure provides a different perspective from primetime alone.

Fox also led among viewers ages 25 to 54, according to Barrett Media’s figures, averaging 145,000 in primetime. CNN followed with 107,000, ahead of MS NOW’s 95,000. The ordering illustrates why total audience rankings do not necessarily describe the competition within a particular age group.

The available Hollywood Reporter headline and accompanying description establish the historical significance of Fox’s decline but do not specify its percentage or underlying audience totals. The full analysis could not be accessed for verification, so its explanation for the fall cannot be independently summarized here. Neither the comparison period nor any proposed cause should be inferred from the headline alone.

That leaves an important limit on interpreting the result: a decline does not, by itself, establish where viewers went. The accessible source material does not demonstrate whether Fox’s losses reflected reduced viewing, movement to another outlet or another factor. It also does not establish that MS NOW or CNN directly benefited from the drop.

For the television business, the figures raise separate questions about audience retention and competitive scale. Fox’s lead shows that it remains strongly positioned against the named rivals, while the historical decline warrants attention on its own terms. Treating either finding as a complete account would obscure the other.

The next ratings reports will help show whether October marks a temporary setback or the start of a sustained decline. For now, the supported conclusion is narrower: The Hollywood Reporter identifies an unusually large pre-election monthly fall, while the available October audience figures show Fox News still firmly ahead of MS NOW and CNN.

Primary source: The Hollywood Reporter. Newzly rewrites and structures source reporting for clarity; verify critical details at the original.