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Trump Says He Was 'Kidding' About Dana White Press Secretary Offer

Donald Trump walked back a weekend Truth Social post urging UFC boss Dana White to become White House press secretary, clarifying that the unconventional suggestion was made in jest.

2 min readvia BBC World
Donald Trump and UFC chief Dana White attending an event together.
Donald Trump and UFC chief Dana White attending an event together.

President Donald Trump has clarified that he was joking when he publicly suggested Ultimate Fighting Championship head Dana White should serve as the White House press secretary. The clarification followed a weekend social media message in which Trump directly appealed to the longtime fight promoter to consider the high-profile administration post.

The initial comment appeared in a Saturday post on Trump's platform, Truth Social, where the president wrote to White asking him to "please take the job." The remark quickly circulated across political and sports media circles, triggering widespread commentary regarding whether the offer was genuine or merely a public quip directed at a close ally.

Trump subsequently tamped down the speculation, explaining that his public invitation was made in jest. Addressing the reaction to the online message, the president stated that he was simply kidding about recruiting the mixed martial arts executive to take over the White House podium.

The exchange highlights the enduring personal and political relationship between Trump and White, which stretches back more than two decades. Trump hosted early UFC competitions at his Atlantic City properties during a period when the sport struggled to secure mainstream venues, creating a bond that White has frequently cited with gratitude in public appearances.

Over the years, White has remained one of Trump's most prominent supporters outside traditional political spheres, appearing alongside him at rallies, delivering keynote speeches at Republican national gatherings, and hosting the president at major championship bouts. Their visible camaraderie has frequently merged the worlds of combat sports and presidential politics.

The position of White House press secretary is traditionally one of the most demanding communications roles in American governance, requiring daily sparring with the Washington press corps and constant alignment with federal policy agendas. Stepping into such a role would mark an unprecedented pivot for a prominent sports executive overseeing a global entertainment brand.

Industry observers noted that an actual appointment would have been exceedingly improbable given White's leadership of the multi-billion-dollar mixed martial arts promotion. Under his direction, the UFC has expanded into an international media powerhouse, demanding an intense operational schedule that would clash with the around-the-clock requirements of the West Wing briefing room.

The episode also reflects Trump's characteristic use of social media to float unconventional ideas, banter with longtime associates, and generate headlines that blur the boundaries between politics and entertainment. Even informal comments posted online carry substantial weight, often prompting swift reaction from lawmakers, political analysts, and international news outlets.

While the comment generated immediate interest across digital platforms, administration observers emphasized that official staffing announcements are typically managed through formal transitional and operational procedures. Clarifying the remark as a joke quickly neutralized expectations of a disruptive shakeup in the White House communications apparatus.

With the possibility of a Dana White press secretary appointment formally dismissed, attention returns to conventional candidates and established communications professionals to manage the daily briefings. Meanwhile, the lighthearted exchange reinforces Trump's ongoing affinity for sports culture and his continued reliance on direct-to-consumer digital channels to engage the public.

Primary source: BBC World. Newzly rewrites and structures source reporting for clarity; verify critical details at the original.